“an ode to our heritage” – asa sadan
ASA SADAN – the newly launched luxury label using garments as a medium to channel heritage and identity. The name ‘Asa’ (pronounced ‘ay’ – ‘sah’) is a Malaysian/Indonesian adaptation of the Persian...
ELIZABETH GALLOWAY ACADEMY OF FASHION DESIGN SHOW 2021
This year Elizabeth Galloway set out not only to showcase our 2021 graduate collections but to celebrate fashion and encapsulate just who we are as a community, revealing our contemporary...
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The Art Of Brand Architecture

On this episode we’re joined by creative powerhouse and strategic juggernaut Sylvester Chauke - CEO at DNA Brand Architects. We discuss the art of Brand Architecture - a system that organises brands, products and services to help an audience access and relate to a brand. Find out how successful brand architecture and positioning enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family. We zoom in on: - Ways to reduce marketing costs. - Ways to Clarify positioning and messaging. - Ways to Enhance customer awareness and more.

Date: October 6, 2020Time: 8:15 am-9:00 amCategory: Cultivate

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